Brands
Cadbury Bournvita Biscuits introduces new tiffin pack
MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.
The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.
The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.
Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.
Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.
Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”
The tiffin pack has been priced at Rs. 60 and will be rolled out across India.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
