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CA Yash Shah named associate director at Deloitte
Finance transformation expert takes the next big step in consulting career
MUMBAI: CA Yash Shah has taken a significant leap in his career, joining Deloitte as an associate director. Known for his expertise in finance transformation and enterprise performance, Shah’s appointment marks a new chapter in his consulting journey.
Shah brings a wealth of experience, having spent nearly seven years at EY, where he rose from consultant to manager. Along the way, he honed his skills in Sap BPC, Tagetik, and business transformation, helping organisations streamline processes and deliver high-impact solutions.
Before joining Deloitte, Shah held multiple roles at EY, including senior consultant, consultant, and executive assistant, showcasing a steady rise through the ranks thanks to his domain knowledge and consistent performance.
A graduate of Narsee Monjee College of Commerce and Economics, Shah started his academic journey at Don Bosco High School and has steadily built a career defined by expertise, adaptability, and a flair for solving complex financial challenges.
At Deloitte, he is expected to leverage his deep experience to drive strategic initiatives, enhance client value, and make a mark in the world of finance transformation consulting.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
