Brands
CA Yash Shah named associate director at Deloitte
Finance transformation expert takes the next big step in consulting career
MUMBAI: CA Yash Shah has taken a significant leap in his career, joining Deloitte as an associate director. Known for his expertise in finance transformation and enterprise performance, Shah’s appointment marks a new chapter in his consulting journey.
Shah brings a wealth of experience, having spent nearly seven years at EY, where he rose from consultant to manager. Along the way, he honed his skills in Sap BPC, Tagetik, and business transformation, helping organisations streamline processes and deliver high-impact solutions.
Before joining Deloitte, Shah held multiple roles at EY, including senior consultant, consultant, and executive assistant, showcasing a steady rise through the ranks thanks to his domain knowledge and consistent performance.
A graduate of Narsee Monjee College of Commerce and Economics, Shah started his academic journey at Don Bosco High School and has steadily built a career defined by expertise, adaptability, and a flair for solving complex financial challenges.
At Deloitte, he is expected to leverage his deep experience to drive strategic initiatives, enhance client value, and make a mark in the world of finance transformation consulting.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
