MAM
BYJU’S unveils Shah Rukh Khan’s new talk show
MUMBAI : Edtech company BYJU’S has unveiled a new series of TVCs featuring the ‘King of Bollywood’ Shah Rukh Khan that highlights the increasing preference for online learning by children today. With a strong student-centric message, the new ad campaign cuts across age groups to create more awareness among parents about the evolving learning habits of students and the best way for them to learn at home.
Conceptualized and created by Spring, the ad campaign focuses on BYJU’S’ core belief that children learn better when their learning experience is personalised and immersive. The TVCs portray the superstar as host of a talk show for children – “Ghar Ghar Ki Kahaani”- where he discusses the most common and relatable household debate – “How should children learn at home?”. In this show, children discuss their daily challenges of learning from home. They also explain their changing learning preferences to Shah Rukh Khan in a humorous way through popular dialogues from his movies.
The hero of all the films are the children who bust age-old learning stereotypes and talk about the power and impact of tech-enabled learning. This new campaign celebrates the evolving learning habits among students, the importance of conceptual learning and why parents should become more accepting of the new way of learning, through four fun and relatable films. The films see Shah Rukh Khan urging everyone to adapt to the newer and better way of learning with the message “Parhai ki larai ko khatam karo”.
BYJU’S chief operating officer Mrinal Mohit said: "Our new ad campaign highlights one of the most common debates between parents and children – What’s the best to learn? The core objective of these films is to help parents understand and embrace the advantages of tech-enabled learning. It also reiterates how it is fast becoming a primary learning habit for the digital natives of today. The on-going crisis has led to a big behavioral shift in the mindset of parents who are becoming more accepting of online learning platforms as they are witnessing its impact in real-time. With our new ad campaign, we want to further convey that BYJU’S is the only learning program a child needs after school. With the immense popularity that Shahrukh Khan enjoys, we are confident that we will be able to address the common apprehensions of parents and further shape the evolution in learning that is taking place across India.”
Shah Rukh Khan said: “I love teaming up with BYJU’S because, as a parent, I truly believe in their vision and the message they want to share with the world. Parents play a crucial role in shaping their child’s learning habits. We need to step up and motivate our children to embrace new and effective forms of learning. With technology-driven platforms like BYJU’S, parents can help their children continue learning in these uncertain times from the comfort of their homes.”
In light of the Covid2019, BYJU’S made the complete app content free and also introduced free live classes by the top teachers. Since lockdown, BYJU’S has witnessed a 3X growth in the number of students learning from the app and the average time spent on the app has increased to 100 minutes daily. 6 million new students started accessing the app in the last month alone.
Watch the new TVC here:
Best Way to Learn at Home
Understand Concepts Easily with BYJU’S
Learn from movie-like videos with BYJU’S
Visualise and Learn from BYJU’S
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Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
