MAM
BYJU’S taps Rachna Bahadur to lead global expansion
Mumbai: Edtech company BYJU’S on Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, she will also be responsible for strengthening the footprint of BYJU’S recent acquisition of Epic in the US market, said the company in a statement.
According to a statement, this appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world-class products, teams, and partnerships. “Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us,” stated BYJU’S chief people officer Pravin Prakash. “She will play a vital role in charting a high impact and high growth network for BYJU’S, and we are pleased to welcome her on board and look forward to supporting her in this journey.”
With over 15 years of experience, before joining BYJU’S, Bahadur was a partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A, and organisation design.
“For a decade, BYJU’S has been at the helm of creating value in a student’s life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth,” said Rachna Bahadur on her new assignment.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
