MAM
BVLGARI’s timeless collections blend with the bold narratives of Made In Heaven season 2
Mumbai: When it comes to visual media, fashion plays a vital role in enabling each character to construct, sculpt and express their identities in a way that supports the narrated story. Prime Video’s Made In Heaven created a close association with accessorising and clothing, but in a way that seamlessly suited the characters’ personalities. Sobhita Dhulipala and Kalki Koechlin’s stunning appearances in the show resonate with BVLGARI’s collections, symbolising empowerment and self-expression. BVLGARI unveils a mesmerising narrative of love, empowerment, and transformation through its iconic SERPENTI and OCTO FINISSIMO collections. These collections symbolise the fusion of enduring love, personal strength, and unwavering togetherness.
The bold personas of Made In Heaven season 2, Sobhita Dhulipala and Kalki Koechlin perfectly mirror the essence of BVLGARI’s new creations. The iconic SERPENTI series embodies their journey of metamorphosis and self-renewal, while the OCTO FINISSIMO collection reflects their fearless self-expression and empowerment.
The collaboration of BVLGARI and Made In Heaven season 2 creates a synergy that celebrates individuality and empowerment, echoing the brand’s philosophy. BVLGARI continues to create timeless pieces that encapsulate the ever-evolving nature of relationships and personal narratives, showcasing the enduring beauty of love and self-discovery.
Made In Heaven season 2 is produced by Excel Media and Entertainment and Tiger Baby, created and directed by Reema Kagti and Zoya Akhtar along with Nitya Mehra, Alankrita Shrivastava, and Neeraj Ghaywan. Starring Sobhita Dhulipala and Arjun Mathur in lead roles, the series also stars Jim Sarbh, Kalki Koechlin, Shashank Arora, Shivani Raghuvanshi, Vijay Raaz with the new addition of Mona Singh, Ishwak Singh and Trinetra Haldar. The seven-episode series is streaming now on Prime Video in India and across 240 countries and territories worldwide.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
