MAM
BVITV – Japan promotes Harry Tanaka to VP sales
MUMBAI: Disney’s Buena Vista International Television Japan (BVITV-J) has promoted Harry Tanaka to vice president, sales, as announced today, Walt Disney Television International Japan Senior VP and M D Paul Candland to whom he will report.
In his new role, Tanaka will manage the day-to-day sales operations of BVITV-J to maximize opportunities for the business, in particular the transformation to direct free television distribution in this market, informs an official release.
Commenting on the appointment Candland said, “Harry has been a key contributor in the growth of Disney’s TV business in Japan. His background, combined with his experience with us over the past four years, has uniquely prepared him for this position. In his new post at BVITV-J, he’ll continue to bring the best of our content to viewers all over Japan.”
Tanaka joined The Walt Disney Company in November 2002 as a lead legal counsel, supporting both the Disney Channel and BVITV businesses in Japan. A four-year employee of The Walt Disney Company, Tanaka was promoted to Executive Director, Business Development in 2005. Heading up that group, he has been responsible for extending distribution of Disney’s content to both new and existing platforms.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
