MAM
BVITV Asia Pacific promotes five key sales executives
| MUMBAI: Buena Vista International Television–Asia Pacific (BVITV-AP) has promoted five members of its Asia Pacific sales team. The announcement was made by BVITV-AP senior vice president and managing director Steve Macallister. |
| Joyce Yeung has been promoted to executive director, Asia, Greg Johnson to executive director, Australia/New Zealand, Mark Chan to director, China, Amit Malhotra to director, India and Ramez Sheikh to manager, Indonesia and emerging markets. |
| Macallister said, “We have a remarkable team in Asia Pacific and are pleased to be recognising the contributions that Joyce, Greg, Mark, Amit and Ramez have made in the few years. With our continued focus on delivering the best customer service and with the largest network of sales offices in the region of any US studio, BVITV-AP is well placed to be the leading distributor of TV content in Asia Pacific.” |
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Yeung joined BVITV-AP in 1995 as sales executive when The Walt Disney Company first established its television office in Asia. She was promoted three times before becoming executive director and covered territories that included South East Asia, the Middle East and Japan. Over the past two years, Yeung has built a sales team from two Hong Kong-based executives to a team of ten spanning three sales offices (India, Korea and Hong Kong). Based in Hong Kong, she will continue to report directly to Macallister and cover all regions of Asia excluding Japan. Johnson joined BVITV-AP in April 2002 as sales manager based in Hong Kong. He was relocated to Sydney in 2003 and in the last two years has played an integral role in building the distribution business and further enhancing strategic relationships with key partners in Australia and New Zealand. Johnson was a contributor to the success of BVITV-AP’s hit titles Desperate Housewives and Lost in Australia, which were the number one and two premieres respectively, in Australian television history. Johnson will continue to report to Macallister and be based in Sydney. Chan joined BVITV-AP in 2003 – after completing his M.B.A – as sales manager responsible for the Philippines, Taiwan, Hong Kong and Indonesia. In his new role, Chan will oversee the strategic development of the distribution business in China as well as manage a team of five people. He is based in Beijing and reports directly to Macallister. Malhotra joined BVITV-AP in June 2004 as sales manager in India and has since been a major contributor to developing the distribution business and establishing BVITV-AP’s presence in the country. Based in Mumbai, Malhotra reports to Yeung.  Sheikh joined BVITV-AP in 2003 as marketing executive coordinating regional trade and affiliate marketing activities across Asia Pacific. Last year, Sheikh moved into a sales role as senior sales executive and has established and helped drive growth of BVITV-AP’s distribution business in Indonesia and emerging markets such as Vietnam, Sri Lanka, and Brunei. Sheikh is based in Hong Kong and reports to Yeung. |
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
