MAM
Buzzoka to foray in influencer & celebrity led commerce
MUMBAI: Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led Ecommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels and storefronts as part of their linear growth. The content-led commerce platform will be the first of its kind and will allow influencers a new identity in their current avatar.
The platform will offer a more direct method for influencer-inspired e-commerce purchases, which will hence expand the sales for brands. Authenticity is the key reason for brands to choose influencers and a personal online store curated by an influencer will make it more reliable for the followers.
Commenting on the same, Mr. Ashutosh Harbola, CEO & Co-founder, Buzzoka, said, “The idea behind connecting the influencers with Ecommerce is to enable a personal and direct touch, and stamp out any authenticity issues that an influencer might face with sponsorship. This move will open new avenues in the Influencer marketing domain. Also, influencers and celebrities who are keen to launch their own labels will feel empowered with the platform coming into existence.”
Harbola adds – “ E-commerce platforms like Myntra, Amazon, Flipkart etc are already using affiliate channels to drive sales through influencers, but our offering will be completely led by the influencer rather the platform – We call it the Influencer Commerce.”
Buzzoka is a partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavor of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. With this move by Buzzoka, Influencer Marketing landscape will evolve to and witness massive growth
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
