MAM
Buzzoka launches influencer marketing product
MUMBAI: Buzzoka, India’s most disruptive influencer marketing company, which just completed 2 years of operation has launched its influencer marketing product. The product comes at an appropriate time as Buzzoka looks to expand its influencer base across Tier-2 and Tier-3 markets as part of a long-term strategy.
Buzzoka, which came into existence in 2017, has been working with over 150 top tier brands and is considered to be a strategy and creative-led influencer marketing company. Interestingly, the move is also aligned to Buzzoka’s growth strategy to foray into Influencer-led-Commerce and Crowd-Led-Influencer Marketing.
The beta run of the product has been successfully completed and Buzzoka has on-boarded over 1000 influencers already on the platform. The API enabled platform which supports, Facebook, Instagram, Twitter, LinkedIn, TikTok and Blogs can pull out approved data in a secure environment where it can be used by brands to understand the influencer demographics. The DIY product will also be helpful to brands with a limited budget to run self-serve campaigns without any manual help.
Commenting on the product release, Ashutosh Harbola, CEO, Buzzoka said “The product is just the start point of our vision to become a Mark-Tech company. It will eventually add to the full circle that Buzzoka is trying to complete in the influencer marketing space, be it Commerce or Crowd Lead Content.”
MAM
Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
