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Buzzinga Digital wins digital mandate for Khazana Jewellery
MUMBAI: Famed to be one of the major retailers of South India's jewellery market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital. With more than 50 outlets spread across South India and the Middle East, the brand offers a wide range of intricate designs under its signature bridal, temple, fusion, antique, classic and kundan collections. For almost three decades, this jewellery giant from the South has pushed the boundaries of design and innovation and is poised to go further with Buzzinga Digital by its side.
Buzzinga Digital, a 360-degree digital marketing agency will employ its expertise in managing the brand's digital persona.
Speaking on the appointment, Khazana Jewellery managing director Kishore Jain said, "We are aggressively scaling up Khazana Jewellery through digital media. We believe Buzzinga Digital has the attitude, agility, and skill to partner with us in this growth and definite potential to help us reach our goal. We are glad to have them on board and see them as long-term partners."
Speaking on the new account win, Buzzinga CEO Yashraj Vakil said, "This new association is extremely exciting for us. Khazana Jewellery poses a distinctive challenge compared to some of our other clients. They have a distinctive mix of targeted demographics and geographies, which are at the precipice of digital growth in India and are ready to take the plunge. We'll be ready as they buckle up for this new journey and make Khazana Jewellery their jeweler of choice."
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
