MAM
Business Today’s brand building golf exercise kicks off Saturday
The Business Today American Express PRO-AM of Champions 2002 will tee off on 2- 3 March.
The Gurgaon tournament has the distinction of being the only Pro-Am Golfing event recognised and accredited by the Professional Golfers Association of India (PGAI) and features in their calendar of events. The seventh edition will see corporate honchos interacting while putting on the greens.
This year will see 16 top professionals and 96 chief executives navigating the course. Each team will consist of one leading Indian professional and three amateur CEOs. At stake is prize money of Rs. 600,000 in the individual and team categories. Two top individuals get a chance to go to the prestigious Old Course at St. Andrews, Scotland ( the Mecca of golf for devotees of the sport) to take part in the Famous Grouse Shotgun Foursome tournament. In addition, three winning teams will go to Cairo, London and Dubai respectively for a four-day stay courtesy Marriott Hotels and will fly there and back, courtesy Emirates. Other prizes include closest to the pin and longest drive categories.
Previous winners include Prannoy Roy of NDTV, Ashok Jaidka of Bax Global and Tarun Kunzru of Adidas. American Express are the title partners for the third consecutive year. Hyundai Motors is the chief sponsor of the tournament along with Famous Grouse, ITC Hotel and Seagate as the associate sponsors.
The Classic Golf Resort in Gurgaon where the event is taking place has the distinction of being the first Jack Nicklaus signature course in South Asia.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
