Ad Campaigns
Burger King unveils TVC for crispy veg value offering
MUMBAI: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, Burger King presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, Burger King India’s newest value offering allows guests to buy two crispy veg burgers for just Rs 50.
Customers can add Fries and Pepsi at an add-on price of just Rs 44 to make this a tantalising meal. This would be available 2 August 2017 onwards, across select outlets of Burger King in Dine-In and Takeaway only.
Burger King currently has the most robust menu of burgers under Rs 100, with nine variants including five vegetarian burgers. The Crispy Veg Burger at Burger King is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at Rs 35; however, the all-new tempting offer, has two Crispy Veg Burgers at an absolutely amazing price of Rs 50.
The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearest Burger King outlet without having to shell out much.
Burger King India CEO Rajeev Varman said,” Burger King India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products Made for India. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”
Burger King has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.
This special offer is available for a limited time only at select Burger King restaurants on Dine-in and Takeaway only.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
