MAM
Burger King kisses McDonald’s for Helsinki pride campaign
NEW DELHI: Fast food giant Burger King that is globally known for its creative campaigns has once again hit the bull's eye with its latest ad for the Helsinki pride week (September 7 – 13). Their latest campaign showcases Burger King mascot kissing the Ronald of McDonald's with the tag line 'Love conquers all'. The campaign has already garnered massive eyeballs on social media and global press.
Created by TBWAHelsinki, the creative celebrates the LGBTQ+ community. The kiss is featured across print, outdoor sites, and in Burger King’s own channels and restaurants.
Proud to see Burger King Finland as the official partner of The Helsinki Pride. Even more proud of our 100% Corporate Equality Index. Congrats to Kaisa from the BK Finland team for such a beautiful execution. @HRC #helsinkipride2020 #helsinkipride #loveconquersall pic.twitter.com/lmQD4Waepz
— Fer Machado (@fer_machado123) September 10, 2020
Burger King Finland brand manager Kaisa Kasila commented, “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. But we want to be clear—it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.
“The idea behind the painting sprang from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald? We wanted to show that in the end, love always wins.”
Read our coverage about Burger King
Earlier this year, Burger King made news with its Moldy Whooper campaign that showcased the brand's resolve to do away with added preservatives in the burger in the near future. The campaign was much appreciated by consumers and critics.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
