Brands
Burger King Cannes Lions’ creative marketer
MUMBAI: The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.
Cannes Lions runs for eight days from 17- 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals.
Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.
“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Ascential Events CEO Philip Thomas. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.
Burger King CMO Axel Schwan, and head of brand marketing Fernando Machado will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.
Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.
Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.
Cannes Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of the Festival. From classic campaigns that kick-started digital marketing to modern masterpieces of integration.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
