MAM
Bumble reveals how cricket impacts dating
Mumbai: Cricket is a household topic in India. As the cricket season approaches, there is massive excitement for the game among Gen Z and Millennials. Bumble’s new study revealed that the majority (89 per cent) of Indians surveyed claim they are excited to watch Indian women’s cricket in 2023. As per Bumble’s internal data, ‘Cricket’ is one of the top five displayed sports interest badges on Bumble date profiles in India in the month of February.
Cricket dates are popular in Indian sports, cricket in particular, play an important role in dating journeys for Indians.
- 78 per cent of Indians surveyed think cricket matches make for great dates
- A majority (75 per cent) of Indians surveyed say they actively look for a romantic partner with an interest in sports before deciding whether to explore a connection with them.
- Over half (55 per cent) Indians surveyed claim it’s a deal breaker if someone they are romantically interested in didn’t like cricket. This is more true for men (56 per cent) than women (53 percent).
- 70 per cent of Indians surveyed believe cricket match dates helps them learn about someone’s interest and passion in cricket and 63 per cent believe they get to know someone’s personality (how someone reacts to a win or a loss, etc.)
When you’re a die-hard cricket fan but your partner isn’t:
- For 44 per cent of Indians surveyed who’ve been in a dating situation where one liked cricket and the other didn’t, the one who didn’t like cricket compromised and they watched it together, while 41 per cent of Indians surveyed say they spent lots of time apart.
- 32 per cent of Indians surveyed said they grew to love it and for nearly one in five (22 per cent) who’ve been in a dating situation where one liked cricket and the other didn’t, it ended their relationship.
“Cricket dates are super popular in India and shared love for sports seems crucial in choosing a partner per our new study. We want to empower people on Bumble to showcase and discuss things that are important to them. Bumble’s Interest Badges are a quick way to let people know what’s most important to you. By adding the ‘Cricket’ Interest Badge you can highlight your preferences including sports that you enjoy watching, music that you listen to or how you like to spend your time when going out. As you gear up to support your favourite teams and watch cricket, we hope our Bumble community finds meaningful connections through the game!” shared Bumble India Communications director Samarpita Samaddar.
Cricket has always been a male-dominated sport in India, and women often feel left out or even underestimated in their knowledge of sports. Bumble’s new study revealed 71 percent of women respondents admit finding themselves being mansplained during social conversations (parties, gatherings, events, etc) about cricket.
“Mansplaining in sports reflects on everyday sexism and gender biases and is often overlooked. No matter the intention behind it, it is harmful. While you enjoy the matches, don’t offer to explain any rule or strategy unless asked. If you’re asked then explain briefly, free of stereotypes and jibes. It’s important to set clear boundaries to forge healthy and equitable relationships,” added Bumble India Communications director Samarpita Samaddar.
MAM
DS Group expands climate strategy with full emissions audit
FY25 GHG inventory across Scope 1, 2, 3 to guide decarbonisation push.
MUMBAI: Going green is no longer a side note, it’s moving onto the balance sheet. DS Group has sharpened its climate strategy, announcing a comprehensive greenhouse gas (GHG) inventory for FY 2024–25 that will map emissions across Scope 1, Scope 2 and key Scope 3 categories, covering everything from direct operations to supply chain activity.
Timed with Earth Day, the move signals a shift from broad sustainability commitments to data-led execution. By identifying where emissions are concentrated, the company aims to move towards targeted interventions rather than incremental fixes.
The audit spans direct emissions, purchased energy and upstream supply chain inputs areas often harder to quantify but increasingly critical to corporate climate strategies. The objective is to pinpoint the biggest emission drivers and embed climate considerations into everyday decision-making, from operations to expansion plans.
Aligned with India’s updated Nationally Determined Contributions (NDCs), the roadmap centres on three pillars: decarbonisation, resource efficiency and responsible growth. This includes accelerating renewable energy adoption to reduce product carbon intensity, alongside integrating circular economy practices to improve water and material use.
A notable element of the strategy is its focus on indirect impact. By working with supply chain partners on sustainable sourcing, the company is attempting to address emissions beyond its immediate control, an area where many corporate plans still fall short.
Internally, the push is backed by governance metrics that include zero regulatory non-compliance, no product recalls linked to quality issues, 100 per cent pay parity and zero data breaches indicators the company positions as part of its broader sustainability framework.
Going forward, all major investments will be assessed through a climate-risk lens, signalling a tighter integration of environmental considerations with business growth.
In an industrial landscape where sustainability often sits at the margins, the DS Group’s approach suggests a recalibration treating climate not as a compliance box, but as a core operating principle shaping how the business grows.
