MAM
Bulbul partners Unicommerce to grow live streaming eCommerce
New Delhi: Bulbul, a live video shopping app, signed up with Unicommerce, a leading e-commerce enablement technology platform for managing the growth of its operations.
Bulbul partnered with Unicommerce to manage its growing orders. With Unicommerce’s warehouse management and vendor panel, Bulbul gets access to fulfilment technology to scale up the operations. It will also enable seamless fulfillment from the warehouse to the end customer and ensure the availability of a wider catalog through a panel which systematically updates availability of inventory.
Unicommerce will also help BulBul ensure that the seller base for the marketplace grows very quickly, enabling the marketplace to meet the growing consumer demand successfully.
“We continue to service new industries and are excited by the prospect of associating with Bulbul TV, who are heralding a new innovation in the social commerce domain, by ensuring an engaging video-based user interface for the end consumers. Serving as the backbone of such an exponentially growing social commerce platform has been a truly enriching experience for the team. We have been able to successfully implement the nuances that the new business models required,” says Kapil Makhija, CEO, Unicommerce.
On Bulbul users watch product videos and also interact live with the hosts to know more about the products. It sells items like gadgets, home, kitchen, apparel, cosmetics, fitness, health, beauty, and jewellery. The app launched in March 2019, has scaled to 2.5 Lakh orders a month and a GMV of Rs. 100 M.
Due to low prices of data, video consumption has grown exponentially, particularly in mid-tier cities. Players like Bulbul are leveraging video, gamificaiton, WhatsApp distribution, group buying behaviour etc to engage better with this audience. Social media channels such as Facebook, WhatsApp, and TikTok are also driving significant engagement across millions of users, with video content being shared 13 more times than image and text combined.
Bulbul is Unicommerce’s first partnership with a live video shopping platform. Unicommerce is a pioneer in servicing eCommerce sector with clients such as House of Anita Dongre, Being Human, TCNS (owner of W, Aurelia etc.) which sell multi-brand products across multiple channels.
Atit Jain, COO & Co-founder of Bulbul said, “As we scale up our operations, it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth.”
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
