MAM
Buena Vista plans global splash for ‘Narnia’ trailer
MUMBAI: This is a one of a kind initiative when it comes to film trailers. Buena Vista which distributes and markets Walt Disney’s films has announced an unprecedented worldwide trailer roadblock for the upcoming film The Chronicles Of Narnia: The Lion, The Witch And The Wardrobe.
An estimated global audience of over 200 milion will experience the theatrical trailer. Buena Vista will leverage the different platforms of television, online and mobile phones. The trailer has been dubbed in 13 languages and the activity starts over the weekend.
The worldwide roadblock will be anchored by the US broadcast debut of the trailer on 7 May during ABC’s airing of Harry Potter and the Chamber of Secrets. Visitors to AOL sites and Verizon Wireless V Cast customers will also be able to see the trailer. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network.
Within two days of the US launch, the international roadblock (dubbed in over 11 languages) will introduce the trailer around the world, with simulcasts on popular programmes. Activity will take place in the UK, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximise exposure.
The film releases in India on 23 December 2005. Buena Vista International senior VP marketing Nic Crawley says, “The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe is generating incredible interest all over the world. We are thrilled to be introducing the movie trailer to a global audience through this broadcast and online roadblock.
“With its universal themes, great characters, and fantastic adventure elements, we believe that this film is going to be a huge hit in the international marketplace. Television audiences and online participants are going to have a unique opportunity to see this first look at the film.”
Based on C. S. Lewis’ timeless adventure the film follows the exploits of the four Pevensie siblings — Lucy, Edmund, Susan and Peter — in World War II England who enter the world of Narnia through a magical wardrobe while playing a game of ‘hide-and-seek’ in the rural country home of an elderly professor.
Once there, the children discover an incredible new world inhabited by talking beasts, dwarfs, fauns, centaurs and giants that has become cursed to eternal winter by the evil White Witch, Jadis. Under the guidance of a noble and mystical ruler, the lion Aslan, the children fight to overcome the White Witch’s powerful hold over Narnia in a spectacular, climactic battle that will free Narnia from Jadis’ icy spell forever.
The film stars British actors Tilda Swinton, James McAvoy, Rupert Everett, Oscar winner Jim Broadbent Iris and Ray Winstone.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
