MAM
BTVi unveils new brand positioning
MUMBAI: BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.
This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, which was announced earlier this month, by bringing financial and business news from across the globe to Indian viewers.
“This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them,” said BTVi chief operating officer Monica Tata.
BTVi intends to be the ‘voice of transforming India’. Not losing sight from current affairs, it will cover positive stories that have made the country proud. The channel will continue to evolve with what is required and will be at the top of news reporting. Programming for the channel will be tweaked to be more glocal (global+local).
It will also have strong digital connect with the viewers with an integrated newsroom.
The team from BTVi will continue to provide in-depth knowledge and expertise on various sectors. Apart from Tata on board, it has Siddharth Zarabi as the editorial editor, Swati Khandelwal as the national editor, anchor and chief of bureau Mumbai at BTVI.
After the recent partnership, the channel is strengthening its leadership position by delivering more value to increasingly sophisticated business audience through credible business news content on a real time basis.
The programming line-up will cater to global and domestic influencers, business leaders and government-stakeholders.
List of driver shows on BTVi:
Dealing Room (Weekdays 8:00 – 9:30) – Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.
Market Guru (Weekdays 09:30 – 10:00) – The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.
The Trading Day (Weekdays 14:30 – 15:30) – Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.
E-Inc (Wednesday 20:30 – 21:00) – A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.
The Auto Show (Thursday 22:30 – 23:00) – Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
