MAM
BTVi unveils new brand positioning
MUMBAI: BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.
This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, which was announced earlier this month, by bringing financial and business news from across the globe to Indian viewers.
“This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them,” said BTVi chief operating officer Monica Tata.
BTVi intends to be the ‘voice of transforming India’. Not losing sight from current affairs, it will cover positive stories that have made the country proud. The channel will continue to evolve with what is required and will be at the top of news reporting. Programming for the channel will be tweaked to be more glocal (global+local).
It will also have strong digital connect with the viewers with an integrated newsroom.
The team from BTVi will continue to provide in-depth knowledge and expertise on various sectors. Apart from Tata on board, it has Siddharth Zarabi as the editorial editor, Swati Khandelwal as the national editor, anchor and chief of bureau Mumbai at BTVI.
After the recent partnership, the channel is strengthening its leadership position by delivering more value to increasingly sophisticated business audience through credible business news content on a real time basis.
The programming line-up will cater to global and domestic influencers, business leaders and government-stakeholders.
List of driver shows on BTVi:
Dealing Room (Weekdays 8:00 – 9:30) – Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.
Market Guru (Weekdays 09:30 – 10:00) – The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.
The Trading Day (Weekdays 14:30 – 15:30) – Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.
E-Inc (Wednesday 20:30 – 21:00) – A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.
The Auto Show (Thursday 22:30 – 23:00) – Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
