MAM
BSLI spins up three-pronged ad strategy
MUMBAI: Birla Sun Life Insurance (BSLI) is seeking new ways of perfecting the art of giving a 360 degree marketing and communication spin to support its direct sales team.
BSLI has undertaken three promotions in the period from August end to September end. These three promotions cover specific segments of the market like the domestic airline travellers, airline promotions and Hutchalive, the SMS broadcast subscriber campaign.
The following campaigns have been planned:
* Newspaper stickers: Covering newspapers in ‘business class’ and ‘economy’ in Jet Airways, the promotion will last for one month. The sectors being covered are Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad. The company says, about 510,000 newspaper stickers have been manufactured . The message is “Together for Life”- Life Insurance and Investment.
* Boarding passes of Indian Airlines: For one month, the reverse of 600,000 boarding passes will carry the advertising tag line Together for Life”- Life Insurance and Investment.
* SMS messaging of a contest to HutchAlive subscribers: SMS or mobile phone advertising has been heralded as the next generation communication. This BSLI promotion has already commenced. The taregtted subscriber base is about 450,000. There are 100 early bird prizes everyday for the five days of the contest. There are two final prizes of a stay at Taj Exotica.
BSLI vice president (marketing and communication) Anjana Grewal claims that each of the above promotions will deliver value for money spent.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
