Brands
BSH Home Appliances unveils revitalised Siemens brand.
Mumbai: BSH Home Appliances announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.
The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.
BSH recognises the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability.
Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.
The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’ As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.
Expressing his delightful BSH Home Appliances India managing director & CEO Saif Khan said, “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes. Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.
Siemens, Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.” He added.
Re-shaped brand design for a more dynamic and modern brand appearance.
The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers.
The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.
Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India.
BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven.
Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App. The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
