Brands
BSH Home Appliances unveils revitalised Siemens brand.
Mumbai: BSH Home Appliances announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.
The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.
BSH recognises the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability.
Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.
The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’ As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.
Expressing his delightful BSH Home Appliances India managing director & CEO Saif Khan said, “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes. Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.
Siemens, Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.” He added.
Re-shaped brand design for a more dynamic and modern brand appearance.
The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers.
The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.
Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India.
BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven.
Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App. The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
