Brands
BSH Home Appliances celebrates multiple design accolades
Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, proudly unveils its recent triumphs in securing a plethora of prestigious accolades spotlighting Design Excellence and unparalleled user experience. Reflecting a steadfast dedication to innovation and consumer-centric ethos, BSH India has clinched an impressive array of five iF Design Awards and four India Design Marks for its range of home appliances designed and manufactured in India. These accolades underscore BSH’s unwavering commitment to crafting ‘Make-in-India-for-India’ products that not only elevate the aesthetics of the modern home but also enhance the everyday lives of consumers through intuitive and cutting-edge design.
iF Design Awards, recognized globally as the pinnacle of design excellence, witnessed participation from 72 countries, with an impressive 10,807 submissions. The coveted iF label not only symbolizes superior design but also signifies a steadfast commitment to excellence. On the other hand, the Indian Design Mark (IMARK), instituted by the Indian Design Council, serves as a definitive symbol of distinguished product excellence. Together, these accolades highlight the international and domestic recognition bestowed upon outstanding designs, underscoring the importance of innovation and quality in today’s competitive market.
These recognitions showcase BSH India’s commitment of keeping user experience as the core of the business by providing innovative solutions that cater to the diverse needs of consumers, offering both functionality and superior aesthetic appeal.
1 Bosch top load washing machine: Tailored with features and design to suit Indian consumers and their unique requirements. It is a first of its kind machine that mimics hand wash with true portability allowing consumers to move the machine like a luggage trolley.
2 Bosch emPACT 3door Maxflex: Boasting a distinctive compartment that allows consumers to expand their fridge or freezer space as needed, marking India’s first flexible refrigerator
3 Bosch emPACT 2door top freezer: Featuring a 20:80 split ratio, offering consumers a spacious fridge space and a compact freezer space, providing optimal usage flexibility. India’s first fridge with this split ratio for the target users who uses less of freezer and more of fridge
4 Bosch Tabletop cooktop: Designed with two larger burners to facilitate quicker cooking, spaciousness for multitasking, and easy cleanability, addressing common user concerns, especially with Indian cooking. India’s first cooktop with innovative tilt-stand feature allowing users to effortlessly clean the kitchen countertop.
5 Bosch Chulha: Revolutionizing the traditional chulha landscape with a modern, affordable upgrade, catering to users in rural India. With its innovative design, harnessing the power of natural airflow, it achieves an impressive thermal efficiency of 23% without the need for additional fans – representing a remarkable 57% increase in efficiency compared to conventional 3-stone stoves.
Commenting on the achievements, BSH Home Appliances MD & CEO Saif Khan said, “At BSH Home Appliances, we place consumers at the heart of our innovations. We continually assess consumer needs to ensure our products not only meet but exceed their expectations. These accolades validate our strong commitment to consumer-centricity, ensuring every interaction with our products enhances our customers’ lives, simplifying tasks, contributing to sustainability, and infusing joy into daily routines. Our aim is not just to provide functional appliances, but to enrich lifestyles and promote a more sustainable future for all.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
