Brands
BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador
Mumbai: Signia, a player in the hearing aid industry has announced the launch of Brilliant Sound Galaxy (BSG) – the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The store was inaugurated by Bollywood singer and Signia cause ambassador Sudesh Bhosle along with Sivantos India CEO and MD Avinash Pawar.
Bhosle, a popular figure in the Indian entertainment industry known for mimicking a number of artist including Amitabh Bachchan will be endorsing the brand for multiple BSG stores across India.
As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3 per cent in the Indian population.
The BSG is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. It is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof, said the company in a statement.
BSG will be operated by Atharva Speech and Hearing Care, a professional company established in 1998 by Ashwini Raut and Vikas Raut. Atharva Speech and Hearing Care has five centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimise and fit hearing aids for all age groups.
“Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Raut.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
