MAM
Brother adopts aggressive pricing to penetrate Indian market
MUMBAI: Electronics and imaging major Brother International has adopted an aggressive pricing strategy to further penetrate the Indian market with its range of Lifestyle Inkjet MFDs.
The company has decided to price its entry level inkjet MFD at Rs 5499, a four-in-one machine that provides colour printing, colour copying, colour scanning and PhotoCapture Centre.
The company had recently launched a new range of inkjet MFDs for the home and Soho segments. Captioned as the Lifestyle series, these products are aimed at widening the offering to address more markets.
Brother International (India) country manager R S Anandkumar said, “We want to further leverage our offering in the markets and penetrate further through providing value. At the entry level we are the only one to offer a Photocapture center, over and above the conventional Copy, Scan and Print features.”
Accel ICIM is the national service provider for Brother in India. With a direct presence in about 34 locations and reach across 100 locations, Accel ICIM will be able to enhance the satisfaction and service Brother customers effectively.
Brother International is headquartered in Nagoya, Japan, and has a range of Imaging products that includes fax machines, Multi function products, Laser printers, Label printers, and Stamp Creators that are manufacture at Brother factories in USA, UK, Malaysia, China and Japan.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
