MAM
Brits turned off by TV ads, says survey
This is some bad news for television channels and advertisers wanting to break into the UK market. A survey conducted by NFO World Group on behalf of Periodical Publishers’ Association has revealed that more than half of British adults find television advertising to be more annoying than website ads, according to a report in online service eMarketer.
Radio has fared better with 23 per cent Brit adults saying that commercial ads on radio give them the heebie-jeebies. Website advertising is found to be the least irritating with only 18 per cent of them saying that they found it jarring.
NFO surveyed 2,030 adults (age 12 and over) between November and December 2001. Whereas 16 per cent of British adults say they feel the quality of the web is worse with advertisements, only eight per cent think the same about magazines and newspapers.
In fact, when NFO compared respondents’ opinions regarding magazines and websites, it found that more people in Great Britain feel relaxed, trust the information more and even feel less guilty about reading a magazine than the amount of people who feel the same about using websites.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
