MAM
Brits turned off by TV ads, says survey
This is some bad news for television channels and advertisers wanting to break into the UK market. A survey conducted by NFO World Group on behalf of Periodical Publishers’ Association has revealed that more than half of British adults find television advertising to be more annoying than website ads, according to a report in online service eMarketer.
Radio has fared better with 23 per cent Brit adults saying that commercial ads on radio give them the heebie-jeebies. Website advertising is found to be the least irritating with only 18 per cent of them saying that they found it jarring.
NFO surveyed 2,030 adults (age 12 and over) between November and December 2001. Whereas 16 per cent of British adults say they feel the quality of the web is worse with advertisements, only eight per cent think the same about magazines and newspapers.
In fact, when NFO compared respondents’ opinions regarding magazines and websites, it found that more people in Great Britain feel relaxed, trust the information more and even feel less guilty about reading a magazine than the amount of people who feel the same about using websites.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
