MAM
British Airways is launching brand campaign to back ?5bn investment
MUMBAI: British Airways is launching its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment for the benefit of customers.
The campaign, on TV, in newspapers and online, showcases the airline‘s heritage and highlights the characteristics that make British Airways special: decades of flying know-how, thoughtful service and British style.
By placing new emphasis on its historic motto, To Fly. To Serve. , the airline is restating its resolve to put the customer at the heart of everything it does.
Beyond the brand advertising, the airline has committed to spend more than ?5 billion on customer products and services over the next five years.
The investment will see British Airways customers benefiting from new aircraft, new World Traveller and World Traveller Plus cabins, a revamped First class, significant improvements at Gatwick and better lounges around the airline‘s network.
Funds will also be allocated to improved catering and new technologies to make the travel experience more comfortable and convenient for customers on the ground and in the air.
British Airways‘ CEO Keith Williams said, “The motto To Fly. To Serve. is part of the DNA of British Airways. It is on our coat of arms, and it is worn in crew uniforms. And it has real meaning and resonance for today. It encapsulates our expertise for flying and our commitment to customer service. It describes our purpose. “
The 90-second ad has launched today on the airline‘s Facebook page: www.facebook.com/britishairways, following an online ‘teaser‘ campaign over the last few weeks.
This is the first time the airline has used social media to premiere an advert. Its television debut will take place on UK broadcaster Channel 4 during Grand Designs‘ first commercial break.
The TV ad will run alongside a print campaign, highlighting the experience, expertise and care for customers shown by teams across the airline every day.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
