Brands
Britannia Treat Croissant partners with Snapchat
Mumbai: Have you ever had trouble pronouncing ‘Croissant’? You’re not alone! To help you make Croissant roll off the tongue like poetry, Britannia Treat Croissant has teamed up with Snapchat to launch an exciting new lens that puts your pronunciation skills to the test with a twist. Introducing the Britannia Treat Croissant Pronunciation Challenge—a playful way to connect with friends while showing off your linguistic flair!. This collaboration comes as an extension of the ongoing efforts by the brand, after the ‘Croissant Pronunciation Expert’ internship, to help consumers in mastering the pronunciation of this tricky word.
With this interactive lens, Snapchatters can say “Croissant” (pronounced: kva-sawng) and watch as a meter gauges their pronunciation. If you stumble, don’t worry! You can try again until you nail it. And when you do, you’ll be rewarded with a virtual croissant crown to flaunt in your selfies. Share your crowned moments with friends and see who can master the art of saying “Croissant” the best!
Snapchatters are known for their love of innovative formats and gamified experiences that make interactions more engaging and fun, much like croissant lovers. This new lens perfectly taps into that spirit, offering a unique challenge that combines technology and entertainment, bringing them together over the joy of pronouncing ‘croissant’ correctly.
Britannia’s chief business officer, bread, cake and rusk Yudhishter Shringi said “We are happy to partner with Snapchat, marking a unique collaboration that blends our innovative spirit with Snapchat’s dynamic platform. Both Snapchat and the croissant audience share a passion for creativity and trendsetting, making this partnership a perfect match. We have been seeing great traction for the lens where Snapchatters are actively sharing, saving and spending considerable time interacting with the lens. With Britannia Treat Croissant, we are committed to exploring unique avenues to connect with our consumers and elevate their experience. This initiative is not just about making ‘Croissant’ easier to pronounce; it’s about enhancing awareness and embedding Britannia croissants into the everyday lives of our consumers. Our goal is to make Britannia synonymous with delicious croissants, and this partnership is a significant step in that direction.”
“We’re thrilled to partner with Britannia Treat Croissant for the Croissant Pronunciation Challenge on Snapchat. This innovative lens perfectly captures the fun and engaging spirit of our platform, allowing Snapchatters to connect and compete in a playful way. It’s exciting to see how technology can bring people together over something as simple and delightful as pronouncing ‘croissant’ correctly. We look forward to seeing Snapchatters across India embrace this challenge and share their crowned moments with friends”. said Snap Inc. head of advertising solutions – India Neha Jolly Sawhney.
So, gather your friends, put your pronunciation skills to the test, and let the croissant crown battles begin, as this latest lens from Britannia Treat Croissant is another delightful way for Snapchatters to connect, laugh, and celebrate their unique talents.
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
