Brands
Britannia Treat Croissant partners with Snapchat
Mumbai: Have you ever had trouble pronouncing ‘Croissant’? You’re not alone! To help you make Croissant roll off the tongue like poetry, Britannia Treat Croissant has teamed up with Snapchat to launch an exciting new lens that puts your pronunciation skills to the test with a twist. Introducing the Britannia Treat Croissant Pronunciation Challenge—a playful way to connect with friends while showing off your linguistic flair!. This collaboration comes as an extension of the ongoing efforts by the brand, after the ‘Croissant Pronunciation Expert’ internship, to help consumers in mastering the pronunciation of this tricky word.
With this interactive lens, Snapchatters can say “Croissant” (pronounced: kva-sawng) and watch as a meter gauges their pronunciation. If you stumble, don’t worry! You can try again until you nail it. And when you do, you’ll be rewarded with a virtual croissant crown to flaunt in your selfies. Share your crowned moments with friends and see who can master the art of saying “Croissant” the best!
Snapchatters are known for their love of innovative formats and gamified experiences that make interactions more engaging and fun, much like croissant lovers. This new lens perfectly taps into that spirit, offering a unique challenge that combines technology and entertainment, bringing them together over the joy of pronouncing ‘croissant’ correctly.
Britannia’s chief business officer, bread, cake and rusk Yudhishter Shringi said “We are happy to partner with Snapchat, marking a unique collaboration that blends our innovative spirit with Snapchat’s dynamic platform. Both Snapchat and the croissant audience share a passion for creativity and trendsetting, making this partnership a perfect match. We have been seeing great traction for the lens where Snapchatters are actively sharing, saving and spending considerable time interacting with the lens. With Britannia Treat Croissant, we are committed to exploring unique avenues to connect with our consumers and elevate their experience. This initiative is not just about making ‘Croissant’ easier to pronounce; it’s about enhancing awareness and embedding Britannia croissants into the everyday lives of our consumers. Our goal is to make Britannia synonymous with delicious croissants, and this partnership is a significant step in that direction.”
“We’re thrilled to partner with Britannia Treat Croissant for the Croissant Pronunciation Challenge on Snapchat. This innovative lens perfectly captures the fun and engaging spirit of our platform, allowing Snapchatters to connect and compete in a playful way. It’s exciting to see how technology can bring people together over something as simple and delightful as pronouncing ‘croissant’ correctly. We look forward to seeing Snapchatters across India embrace this challenge and share their crowned moments with friends”. said Snap Inc. head of advertising solutions – India Neha Jolly Sawhney.
So, gather your friends, put your pronunciation skills to the test, and let the croissant crown battles begin, as this latest lens from Britannia Treat Croissant is another delightful way for Snapchatters to connect, laugh, and celebrate their unique talents.
Brands
Google Cloud names Vaibhav Gawde as head of customer engineering, Apac data management and database cloud
Tech veteran to lead customer engineering for data and database cloud across Apac
SINGAPORE: Google Cloud has elevated Vaibhav Gawde to head of customer engineering for Apac data management and database cloud, expanding his leadership remit across the Asia Pacific region.
In his new role, Gawde will lead teams that work with some of the region’s largest enterprises, helping them modernise their data foundations and adopt advanced database and cloud technologies. His focus will be on enabling scalable data architectures, accelerating innovation and supporting organisations as they navigate complex digital transformation journeys.
Based in Singapore, Gawde will steer Google Cloud’s customer engineering organisation for its database business across Apac. A key part of his mandate includes shaping the company’s “data-to-AI” go-to-market strategy, positioning modern data infrastructure as a stepping stone for generative AI adoption.
He will also work closely with sales leadership to drive cloud consumption among large enterprises while removing technical roadblocks that often slow digital transformation. Internally, he is tasked with nurturing a practitioner-first culture aimed at attracting and retaining top technical talent across the region.
Gawde joined Google in 2021 and previously served as head of customer engineering for financial services in India before moving into the role of principal architect for financial services across Apac. In those roles, he led C-suite engagements with banks and insurers to design AI-led cloud and data strategies.
Before Google, Gawde spent over a decade at Oracle, where he led India sales consulting and worked on technology strategies spanning cloud infrastructure, databases and enterprise systems for large BFSI and telecom clients.
With more than three decades in enterprise technology, Gawde’s career has moved from building mission-critical infrastructure to helping businesses rethink their data strategy in the age of AI. His latest promotion signals Google Cloud’s growing focus on data platforms as the bedrock of the next wave of digital innovation.
