MAM
Britannia signs up with Salman Khan for Tiger
MUMBAI: Britannia has appointed Bollywood actor Salman Khan for their biscuit brand Tiger.
Khan will play a crucial role in further enhancing Tiger‘s core values through his association in presenting the brand, its products and promotional activities.
Britannia Industries category director, health and wellness Anuradha Narasimhan said, “The Tiger brand is about kids – on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle – and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights”.
Khan said, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing.”
Britannia Tiger was launched in 1997 and is serving consumers through its glucose biscuits, cream biscuits, and chocochip cookies.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
