Brands
Britannia elevates Siddharth Gupta to vice president marketing
FMCG veteran rises after leading core biscuits and snacks brands
MUMBAI: Britannia Industries has elevated Siddharth Gupta to vice president marketing, marking the latest step in a career shaped by some of the country’s most recognisable FMCG brands. The move recognises his contributions across brand strategy, product innovation and marketing leadership.
Gupta has spent more than eight years at Britannia, steadily rising through the ranks. He currently serves as marketing head for biscuits, wafers and snacks, a role he took on in April 2025 after three years as general manager marketing. In that phase, he led core portfolios such as premium creams, crackers, marie and milk biscuits, categories that sit at the heart of Britannia’s shelves and sales.
Before that, he handled roles including senior category head for milk, marie and crackers, and category head for crackers and tiger, building experience across both legacy favourites and value-driven mass brands.
Prior to joining Britannia, Gupta spent nearly eleven years at Colgate-Palmolive, where he worked across sales, shopper marketing and brand management. His responsibilities ranged from handling the visible white, max fresh and sensitive toothpaste portfolios to leading innovation on products such as active salt healthy white and the painout tooth pain relief gel.
Over the years, he also managed toothbrush categories, modern trade initiatives and regional sales, giving him a ground-up understanding of the business, from shop floor to brand boardroom.
With this elevation, Gupta takes on a wider leadership brief at Britannia, as the company continues to sharpen its marketing playbook across biscuits, snacks and beyond.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
