MAM
Bright Outdoor Media announces strategic expansion
MUMBAI– Bright Outdoor Media Ltd (BSE – 543831) announces its strategic foray into a diverse suite of media and marketing services. With a legacy spanning over four decades and a reputation for iconic billboard campaigns, Bright is now extending its reach far beyond traditional outdoor advertising.
The company is significantly broadening its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services.
To deliver excellence across these newly launched verticals, Bright Outdoor Media has assembled an experts team comprising seasoned professionals with deep expertise across media, marketing, and event management domains. Scheduled to commence operations from July 15, 2025, this expansion represents a bold and forward-looking strategic vision—aimed at transforming Bright into a full-spectrum marketing and branding partner. By offering end-to-end promotional and communication solutions under one unified brand, the company is committed to delivering integrated, high-impact campaigns across every consumer touchpoint.
In addition to its media expansion, Bright Outdoor Media is also sharpening its focus on the real estate sector, aiming to unlock new growth opportunities and build long-term value through strategic developments and asset optimization.
This move represents a significant milestone in Bright’s journey, reinforcing its commitment to innovation, integration, and leadership in the ever-evolving media landscape. By providing seamless engagement across touchpoints from billboards and digital screens to multiplexes, events, and beyond—Bright Outdoor Media is poised to redefine how brands connect with their audiences.
Commenting on the development, Bright Outdoor Media Ltd CMD Dr. Yogesh Lakhani said, “At Bright Outdoor Media, we have always believed in staying ahead of the curve. Our leadership in the Out-of-Home (OOH) advertising space is a result of decades of trust, innovation, and an unwavering commitment to delivering high-impact visibility in the public domain. Today, as we step into newer territories such as Event Management, Celebrity Engagement, Public Relations, and multi-channel advertising, our vision is to carry forward that same legacy of excellence into these high-growth and dynamic segments.
This strategic expansion is a natural progression of our brand’s journey. It reflects our intent to evolve with the changing needs of the market and offer clients a truly integrated marketing experience. By leveraging our existing infrastructure, decades of expertise, and deep-rooted client relationships, we are confident in our ability to create synergies across platforms—from traditional billboards and digital displays to red-carpet events, cinema advertising, and radio campaigns.
We have put together a highly skilled and experienced team to lead these verticals, ensuring that every solution we deliver is impactful, relevant, and aligned with the brand objectives of our clients. This marks a transformative chapter in our journey.
We are enthusiastic about the road ahead and remain committed to generating long-term value for our clients, partners, and stakeholders through innovation, integration, and excellence at every step.”
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
