Brands
Brewing Kerala’s pride, one sip at a time
MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.
The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.
But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.
“Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”
Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”
With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.
Brands
Hisense launches Intelli Cool Pro air conditioners in India
New range brings rapid inverter cooling, Wi Fi voice control and R32 refrigerant
MUMBAI: Hisense is turning up the cool factor in India’s home appliance market with the launch of its Intelli Cool Pro Series room air conditioners, a new premium range designed to combine faster cooling with smarter connectivity.
Announced on 9 March, the launch expands the company’s residential air conditioner portfolio in India and brings its latest inverter technology and connected features to Indian homes.
At the centre of the new range is Hisense’s QSD rapid inverter technology, designed to accelerate compressor performance and bring down room temperature quickly after the unit is switched on. The system is built on the company’s nine generations of inverter development and aims to deliver stable cooling, reduced power fluctuations and improved long term reliability.
The Intelli Cool Pro Series also features an AI smart mode that automatically adjusts cooling levels according to room conditions and user preferences. The goal is simple: maintain comfort while keeping energy consumption in check.
Beyond cooling, the company is pitching the new models as a solution for healthier indoor air. The units are equipped with a 4 in 1 healthy filter designed to capture fine particulate matter, while a self clean function helps maintain hygiene within the system and improves overall air quality inside the home.
Connectivity is another key focus. The air conditioners come with built in Wi Fi through the Hisense ConnectLife platform, allowing users to control and monitor their AC remotely using a smartphone. Voice control is supported in both English and Hindi, while features such as scheduling and temperature customisation make it possible to manage cooling settings from anywhere.
From an environmental perspective, the new range uses R32 refrigerant, which has a global warming potential around 65 per cent lower than the commonly used R410A refrigerant. The company says the shift supports its broader push towards more energy efficient and environmentally responsible appliances.
The Intelli Cool Pro Series is designed to deliver powerful and even cooling across different room sizes. It includes features such as quick chill technology with 3D airflow design, four way auto swing for uniform air distribution and long distance airflow to cool larger spaces effectively. Multiple sleep modes, quiet operation and stabiliser free performance are also part of the package.
Hisense India chief executive officer Pankaj Rana said modern air conditioning needs to go beyond basic cooling as consumers increasingly look for intelligent performance, energy efficiency and healthier indoor environments. He added that the Intelli Cool Pro Series combines rapid inverter technology, AI driven adaptability and smart connectivity to meet the evolving needs of Indian households.
Along with the Intelli Cool Pro Series, Hisense has also introduced the Intelli Cool Series and the Eco Cool Series in India, further expanding its presence in the country’s growing air conditioner market.
