Brands
Brewing Kerala’s pride, one sip at a time
MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.
The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.
But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.
“Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”
Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”
With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
