Brands
Brewing Kerala’s pride, one sip at a time
MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.
The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.
But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.
“Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”
Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”
With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.
Brands
Jubilant Foodworks Q3 revenue up 6 per cent year on year
Standalone revenue reaches Rs 18,015 million in December quarter
NOIDA: Jubilant FoodWorks Limited reported a steady rise in revenue for the December 2025 quarter, supported by its India operations, even as overseas exits and impairment charges weighed on consolidated performance.
Standalone revenue from operations rose to Rs 18,015.09 million for the quarter ended December 31, up from Rs 16,986.67 million in the September quarter and Rs 16,110.59 million a year earlier. For the nine months to December, revenue climbed to Rs 52,017.57 million, compared with Rs 45,174.94 million in the corresponding period last year.
Other income for the quarter stood at Rs 89.25 million, marginally higher than Rs 73.14 million in the preceding quarter. The Jubilant Foodworks Employees Welfare Trust, which is consolidated into the results, reported a net loss of Rs 66.97 million for the quarter and Rs 86.37 million for the nine-month period.
During the previous quarter, the company exited its Russian subsidiary, Pizza Restaurants LLC, derecognising net liabilities that had been classified as held for sale. In India, Jubilant Foodworks recorded an impairment charge of Rs 44.97 million on its investment in Hashtag Loyalty Private Limited, following the discontinuation of operations.
In a regulatory filing, the company said it continues to monitor the impact of the new labour codes and has provided incremental amounts as exceptional items in the consolidated results.
Chairman Shyam S Bhartia said the focus remains on strengthening core brands and navigating a volatile operating environment. Jubilant FoodWorks operates brands including Domino’s, Popeyes, Dunkin’ and Hong’s Kitchen in India.
