Brands
Brewing artistry: Aliens Tattoo and Ironhill unveil unique fusion craft brewery
Mumbai: Aliens Tattoo, India’s leading tattoo brand, known for its creative custom tattoos uniquely designed based on the ideas, values, and beliefs of the consumer, and Ironhill Hyderabad, renowned for its craft brewing excellence, came together for an extraordinary partnership. The partnership came alive at an exciting experiential event held at Ironhill Hyderabad, seamlessly, focused on building a unique sensory experience and blended the two worlds of tattoo artistry and craft beer. This dynamic partnership endeavors to honor the artistry of tattooing alongside the intricate craft of brewing, presenting a remarkable experience that harmonizes these two distinctive forms of expression.
Ironhill Hyderabad introduced several remarkable brews, commencing with the ‘Cosmic Lager’, which infused the concepts and creative ethos of Aliens Tattoo. During this partnership, the two brands co-created the exclusive craft brew, set to be available exclusively at the Ironhill outlet. The aim was to craft a unique blend that seamlessly integrated the essence of both brands and provided a unique sensory experience.
Subsequently, the Tattoo Workshop offered an immersive experience, diving deep into the world of tattoo artistry. Under the expert guidance of celebrated and award-winning tattoo artists from Aliens Tattoo, participants engaged in a selfie session with the IG filter Aliens Tattoos x Ironhill, indulging in personalized design sessions, receiving one-on-one consultations, and delving into the intricate realm of tattoo artistry.
Ameesha Karnani, Brand Partnership Specialist, Aliens Tattoo, said, “We are delighted to have partnered with Ironhill and co-created a new brew, ‘Cosmic Lager’, which brings alive the flavour and creative thought process of Aliens Tattoo. Our aim is to offer consumers a multi-sensory adventure, both within our studio and beyond. Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo. At Aliens Tattoos, our brand identity revolves around delivering unique encounters, fueled by our dedication to artistic innovation. Partnering with respected brands like Ironhill enables us to create memorable moments for everyone involved.”
Prateek Rao, Head of Brand Marketing, Ironhill “Cosmic Lager embodies the spirit of creativity and partnership, reflecting the essence of both Aliens Tattoo and Ironhill. It’s a testament to the power of partnerships in crafting something truly remarkable.”
As the curtains draw on this extraordinary occasion, the enduring alliance between Ironhill Hyderabad and Aliens Tattoo ignites enduring inspiration and leaves an indelible mark on the creative landscape. Beyond a mere event, this partnership elevates into a narrative of brand collaboration, weaving an immersive experience that resonates deeply within the creative community, fostering a legacy of innovation and artistic synergy.
Furthermore, the crafted brew born from this partnership will be available for tasting at the Ironhill outlet in the Hyderabad location, inviting enthusiasts to experience the unique fusion of these two iconic brands.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
