Brands
Brands wish Eid Mubarak with messages of hope & togetherness
MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with those who may be less fortunate than us.
Here are a few campaigns that are sure to bring some festive warmth and optimism into these grim times:
Facebook India | More Together. Hum aaj ek-duusre ka saath denge, toh ek behtar kal zaroor hoga. #MoreTogether
While all of us watch out for the wellbeing of our loved ones, it’s only a few special ones who look out for those not their own. It is this extraordinary message of looking out for others that Facebook’s latest ‘More together’ campaign brings out beautifully in the backdrop of the Eid ul-Fitr festival.
The film poignantly conveys hope and a sense of community, sending out the message that if each of us watch out for the other, it would be such a wonderful world.
Kotak Mutual fund shared a real-life inspiring story of Shahnawaz Shaikh on the occasion and inspire others to follow suit:
“For Shahnawaz Shaikh and his team, this Eid is about taking care of the community. Kyonki #MadatHiIbadatHai #EidMubarak
They have been doing their part in the month of ibadat by providing oxygen cylinders to #Covid patients. We applaud their noble deed & wish all of you a safe and blessed Eid.”
Amul released one of its popular topicals to mark the festive occasion of Eid ul Fitr with the creative ‘Eid together, Eat together- Break Fast, Start Feast’:
Ashok Leyland made a touching film dripping with warmth, that shows how every celebration begins with caring and sharing:
OYO stressed the importance of vaccination, through its creative messaging: “The Eidi we all need “ #EidMubarak
#VaccinAid #StaySafe
Tide India shined a light on those who make this Eid brighter for everyone with the words, “Celebrating everyone who went above and beyond to make the holy month of Ramadan brighter! Eid Mubarak.”
McDonald’s creatively depicted the brand’s softie ice cream bitten into, to form the shape of the crescent moon saying, “This Eid, stay safe and celebrate with your loved ones at home.
Mother Diary talked about coming out stronger together through the darkness with its Eid creative: “May this Eid brings us to hope that we see the light at the end of this and come out stronger!”
IT giant, Wipro Limited shared wishes on the occasion: “This year, may the end of Ramadan bless you with lots of positivity, courage, and strength to get through the tough times. Wipro Limited wishes Eid Mubarak to all! Stay safe, stay home. #Eid2021 “
MTR Food Pvt Ltd wished Eid Mubarak to urge everyone to stay home and safe: “MTR wishes you, Eid Mubarak! This Eid, enjoy soft, perfect, and sweet Gulab Jamuns made with MTR- India’s No.1 Gulab Jamun Mix”
Kansai Nerolac Paints creative spread festive cheer with a dose of care: “This Eid, may the crescent moon shine upon you and your loved ones with blessings of harmony and care.” #Nerolac #ColoursThatCare #EidMubaarak
Starbucks India and MG India also shared creatives posts on the occasion:
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Preview YouTube video Ashok Leyland | A Celebration of Sharing | Ramadan 2021 Ashok Leyland | A Celebration of Sharing | Ramadan 2021
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
