MAM
Brands pay homage to the ‘silent heroes’ on International Nurses Day
MUMBAI: Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety, nurses have become the primary caregiver and family to countless Covid patients isolated away from their homes and loved ones.
Lauding their tireless effort and to shine a spotlight on their contributions, brands paid homage to these selfless healthcare professionals working on the frontlines of the battle against Covid-19.
L’Oréal Paris shared its heartfelt gratitude for the covid warrior nurses through a digital film featuring their brand ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj. The film carries a strong message and is a humble tribute to these heroes for their phenomenal strength, grit, and selfless contribution.
Global b2b platform Bulk MRO that services corporations, governments and healthcare networks across Europe, North America, India, Middle East, and Africa saluted the nurses’ spirit of service through a post on LinkedIn.
It said: “It’s International Nurses Day today, and we’re honouring the men and women at the front lines who are going above and beyond while facing what most of us can’t even imagine.
Today’s registered nurses are everyday heroes. They are putting their health and safety on the line to help us in the fight against Covid-19, and we owe it to them to do our part to keep our families and communities safe.
#NursesAreHeroes #InternationalNursesDay #NursingWeek2021 #ThankYouNurses”
Advertising agency Schbang created an appreciation post for the occasion tagging the brands, with the words: “In appreciation for all the nurses who work 24/7 to help us fight the virus!”
#CreatingASchbang #InternationalNursesDay #Myntra #Aqualens #COVID19“
https://www.linkedin.com/posts/letschbang_creatingaschbang-internationalnursesday-myntra-activity-6798192467184291840-JbAx/
Ahmedabad-based Software company, Safal Infosoft also shared a tribute on its LinkedIn account:
“Your knowledge, courage & kindness are a key asset to keep the population safe & healthy #InternationalNursesDay #DataNote “
IPL franchise Punjab Kings also took to their Twitter handle with a tribute to the hands that care: “To the silent heroes who work tirelessly and serve fearlessly. We are indebted to you “
#InternationalNursesDay #SaddaPunjab
To the silent heroes who work tirelessly and serve fearlessly
We are indebted to you#InternationalNursesDay #SaddaPunjab pic.twitter.com/q6qk5ibJln
— Punjab Kings (@PunjabKingsIPL) May 12, 2021
Kansai Nerolac Paints shared an International Nurses Day post on their social media channels with the words: “It’s the nurses who worked night and day in our service, and they continue to stand strong and care for all of us. Let us show them our gratitude for their service and contribution. Happy International Nurses Day! #Nerolac #InternationalNursesDay #ColoursThatCare
Online media page Social Samosa posted a throwback to Lifebuoy’s tribute to nurses to commemorate the day:
“Throwback to Lifebouy’s soap art tribute for #Nurses on the occasion of #InternationalNursesDay “
Lifebuoy wanted to celebrate the invaluable service rendered by medical workers, especially nurses. To commemorate International Nurses Day 2020, hand-carving the image of a nurse into a regular bar of Lifebuoy soap, Lowe Lintas had used the image across social media channels, to keep the cause and the brand connected, while shining a light on the amazing work done by those who are keeping us safe.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
