MAM
Brands memed FRIENDS on the reunion
Mumbai: It would not be an exaggeration to say that it was the most looked-forward to, most-talked-about and the most nostalgia-generating event all of last week, on social media. After a wait of more than a decade and a half, diehard fans, the world over, of the most popular sitcom in television history finally got to see their six F.R.I.E.N.D.S get back together at Central Perk – albeit just for a little more than an hour and a half.
That was enough to spawn a million memes and dominate endless Instagram stories and conversations, with many declaring this was their best one hour 40 minutes of 2021 so far!
Then why would brands be left behind?
So, here goes a pick of some of the creatives for the FRIENDS: The Reunion that celebrated the friendship and got the nostalgia on spot. Could we be more excited!
ZEE5
The OTT platform which streamed the special episode in India, very usefully came up with some creative excuses we could use to bunk office to watch the reunion episode the moment it was launched- 12.32 pm to be precise! Could we be more grateful?
“The world will be on a BREAK tomorrow. Which excuse will you use to watch the #FriendsReunionOnZEE5 at 12:32 pm with the rest of the world?”
Godrej Appliances
The consumer brand came up with a series of posts which recreated some of the iconic scenes and dialogues from the show:
JSW Paints
The Paint brand paid tribute to the famed couch in the coffee shop where the group of six used to hang out: “Can we be… any more excited to embrace every colour of this reunion!”
Amul
The dairy brand continued its legacy of staying ahead of the curve when it comes to tapping topical trends with a cutesy take:
Zomato
The food delivery platform brilliantly called out the #1 trending restaurant of the day, Central Perk in its post:
Kotak Life
The Insurance brand creatively used the words of the familiar theme song ‘I’ll Be There For You’ and the backdrop behind the famous series to promote its service: “People come and go but true F.R.I.E.N.D.S will always stick around, even in the toughest situation. Let Kotak Life Insurance be that friend of yours.”
When applying for a loan, many borrowers focus on interest rates and credit scores. While these matter, lenders also rely on another key measure to judge whether a borrower can realistically manage repayments. This measure is FOIR, or Fixed Obligation to Income Ratio. It plays a central role in determining both loan approval and EMI comfort.
Understanding FOIR helps borrowers plan better and avoid taking on repayment commitments that stretch finances too thin.
What FOIR Means in Simple Terms
FOIR measures how much of a borrower’s monthly income is already committed to fixed obligations. These obligations include existing loan EMIs, credit card dues, and other long-term repayment commitments.
The ratio is calculated by dividing total monthly obligations by monthly income. The higher the ratio, the less room there is for an additional EMI.
Lenders use FOIR to answer a practical question. After meeting existing commitments, does the borrower have enough income left to service a new personal loan comfortably?
Why Lenders Rely on FOIR
FOIR helps lenders assess repayment capacity in real terms. Credit scores show past behaviour, but FOIR focuses on present and future affordability.
Even borrowers with strong credit histories may face rejection if their FOIR is already high. From a lender’s perspective, a borrower with limited disposable income is more vulnerable to missed payments during emergencies or income disruptions.
By using FOIR, lenders aim to reduce default risk while ensuring borrowers are not overburdened with EMIs.
For borrowers who meet criteria such as a stable monthly income and a CIBIL score of 710 or above, FIRSTmoney Personal Loan by IDFC FIRST Bank provides a 100% digital loan up to ₹15 lakh in as little as 10 minutes for an approved loan offer.
Typical FOIR Expectations in India
There is no single fixed FOIR threshold across all lenders, but certain ranges are commonly used.
In many cases, a FOIR of up to 40 or 50 per cent is considered manageable for salaried individuals. Higher-income borrowers may be allowed slightly higher ratios due to stronger financial buffers.
For self-employed applicants, lenders may be more conservative, given income variability. These ranges directly influence whether a personal loan is approved and at what EMI level.
FOIR and EMI Affordability
FOIR does not just affect approval. It also influences how much EMI a lender is willing to sanction.
If existing obligations already consume a large part of income, lenders may approve a smaller loan amount or suggest a longer tenure to keep EMIs lower. This ensures the total obligation stays within acceptable FOIR limits.
Maintaining control over the borrowed amount can also help in managing these ratios. FIRSTmoney Personal Loan allows for multiple on-demand withdrawals from an approved loan offer of ₹50,000 to ₹15 Lakh, where interest is only charged on the amount withdrawn.
Borrowers can use a personal loan calculator to see how changing the loan amount or tenure affects EMI levels and overall affordability before applying.
How FOIR Impacts First-Time Borrowers
First-time borrowers often underestimate how existing commitments affect eligibility. Credit card dues, even if paid regularly, are included in FOIR calculations.
This can come as a surprise when approval amounts are lower than expected. Understanding FOIR early helps set realistic expectations and prevents unnecessary applications that could affect credit health.
Using a personal loan calculator alongside a review of current obligations gives a clearer picture of what is affordable.
Improving FOIR Before Applying
FOIR is not fixed. Borrowers can take steps to improve it before applying for a loan.
Reducing existing EMIs by closing small loans or paying down credit card balances can lower FOIR. Choosing longer tenures for current loans may also reduce monthly obligations, though this increases overall interest cost.
Choosing a loan that features zero foreclosure charges helps borrowers clear their debt whenever they have excess liquidity. For example, FIRSTmoney Personal Loan allows users to close their loan at any time via the app without penalty, making it easier to manage total fixed obligations.
Stable income growth improves FOIR naturally, as higher income reduces the ratio even if obligations remain the same.
FOIR Versus Loan Eligibility Tools
Many online tools show loan eligibility based on income and credit score. However, these tools often give optimistic estimates.
FOIR acts as a reality check during the final assessment. This is why borrowers may see differences between initial eligibility results and final approval terms.
Using a personal loan calculator with conservative assumptions helps align expectations with actual lending outcomes.
Conclusion
FOIR plays a critical role in personal loan approval and EMI affordability by linking borrowing decisions to real income capacity. It helps lenders assess risk and ensures borrowers are not stretched beyond comfort. By understanding how FOIR works and using tools like a personal loan calculator to plan EMIs realistically, borrowers can approach lending decisions with greater confidence. With structured assessment frameworks and transparent processes, FIRSTmoney Personal Loan by IDFC FIRST Bank continues to support responsible lending, offering instant loan disbursal up to ₹15 lakh within 10 minutes.
