Brands
Brands celebrate sweet-sour bonding of brothers & sisters in Raksha Bandhan’s ad campaigns
Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms.
Celebrating the occasion of love and bonding, brands across verticals have come up with unique digital campaigns to engage the audience.
Every year, a number of digital campaigns are launched to mark the occasion. Interestingly, this year, many brands are going a step further in creating unique advertising campaigns.
Let’s have a look at how different brands are celebrating Raksha Bandhan this year!
CaratLane urges everyone to celebrate their unique ‘Bandhans’
CaratLane has launched a campaign celebrating the different unique bonds that siblings share on the occasion of Rakhi. The campaign has been conceptualised by Publicis Groupe India’s BBH India. As no two siblings are the same, the campaign captures the essence of this uniqueness through the campaign.
Cadbury Celebrations come up with tech-driven campaign
Cadbury Celebrations commemorates the occasion with their one-of-a-kind campaign #connectedRakhi, created by Ogilvy. In our highly busy lives, the campaign emphasises the importance of staying connected physically. It highlights how, in childhood, siblings used to spend almost all of their time together. The brand has created a bluetooth-enabled rakhi that will ensure the siblings spend the day together.
Real Juice celebrate the real bonds of siblings
As the brother-sister bond is all about fighting for each other and with each other, this Raksha Bandhan, Real Juice, celebrates the moments that show that protection is a two-way street. The campaign urges us to stand equal and real with the idea “Iss baar dono ka hai Raksha Bandhan!”
Ferns N Petals spreads love with special sneh box
FNP’s Raksha Bandhan rolled out a new ad film with actress Adah Sharma. The campaign has been launched across multiple digital platforms in India and in other countries like the US, Canada, and the UAE. It has been conceptualised by Media Monk. It presents ‘Sneh,’ the Rakhi brand from the kitty of Ferns N Petals.
Gulf Oil launches Suraksha Bandhan campaign
Gulf Oil is celebrating the occasion by offering a healthcare programme to the trucker community as a part of its “Gulf Superfleet Suraksha Bandhan” campaign. The concepts and screenplays for the campaign have been written by DDB Mudra. The campaign features a heart-warming brand film titled “Vachan Suraksha ka.”
Automated savings app Gullak presents “Rishton ki Gullak’
The savings app has launched a campaign ahead of Raksha Bandhan – ”Rishton Ki Gullak.” The feature film captures the essence of the brother-sister relationship and how their lives are a “gullak” of memories.
Melorra celebrates sibling bond on Raksha Bandhan
Melorra, a jewellery brand, has created a one-of-a-kind campaign and ad film called #CloserWithMelorra.The film shows a brother recollecting the times his sister was there for him, highlighting the importance of being together physically.
Kinder Joy highlights the significance of festival
Kinder Joy comes up with a Raksha Bandhan campaign highlighting the significance of the festival. The brand has also launched a TVC for this special occasion, which is in sync with their tagline #KhaokheloKhushRaho, which is a 360-degree campaign. Marking the occasion, the flagship brand of Ferrero also launched an edutainment platform ‘Kinder Digital Hub’ for kids to promote the significance of the festival.
BL Agro’s Bail Kolhu lets the siblings’ bond shine
BL Agro’s flagship product, Bail Kolhu, has rolled out a digital campaign #PyaarKiBarni. Conceptualised and executed by Leads Brand Connect, the campaign is live across all social media platforms such as YouTube, Facebook, Twitter, Linkedin, Instagram, Sharechat, and DTH.
BL Agro’s Nourish celebrates the lifetime bond
Nourish celebrates Raksha Bandhan as the lifetime bond with their digital campaign “Umar Bhar Ka Vaada.” The campaign honours a lifetime of love and understanding between a pair of siblings featuring a senior citizen couple, where an old brother is seen cooking while waiting for her sister to come home for Rakhi.
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
