MAM
Brands celebrate Durga Puja as the festival of resilience
NEW DELHI: Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety. Brands look forward to this time of the year and come up with beautiful creatives that celebrate the festive spirit to resonate with their target audience.
While this year is different, brands haven't shied away from reaching out and connecting with consumers in a number of different ways. Their pujo ad campaigns this time around are designed around the resilience of the human spirit, overcoming difficult times through a positive outlook, and celebration with responsibility.
Here is a compilation of a few of them: –
Tanishq
The jewellery brand’s festive campaign Ekotai Shundor, Ekotai Shokti is an ode to the resilient spirit of Bengal and Bengalis. The ad film encourages people to come together and celebrate pujo while adhering to safety norms. It resonates with the message that we can overcome any obstacles in our way with the spirit of oneness and unity.
The campaign features popular Bengali actor and Tanishq’s brand ambassador for the east region Mimi Chakraborty. It highlights the rituals and traditions associated with this auspicious festival and the mythos of Maa Durga.
Shoppers Stop
Titled Ami Alo or ‘I Am The Light’, the film by apparel & lifestyle brand Shoppers Stop showcases how women, even in the most difficult and darkest of times, embody the characteristics of Goddess Durga. She is one-of-a-kind (Advitiya), powerful (Shakti), fearless (Nirbhay), and light (Ami Alo).
Depicting the festive season as a celebration of families coming together during such difficult times, the campaign urges customers to step out of the darkness, stand together and bring the brilliance back into their lives. Above all, the film recognises women as the beacon of hope and positivity for their family.
Asian Paints
Asian Paints has a long association with Durga Puja. As part of their Sharad Shamman campaign this year, the brand has launched a new film Dugga Elo Ghawrey – Maa Durga is coming home.
Dugga Elo Ghawrey is a story of little Mini’s pujo surprise. The film opens with a despondent little girl ruing the fact that she won’t get to enjoy the customary pandal hopping and other pujo delights. Then, her family takes it upon themselves to transform their home into a vibrant pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.
The melodious background score in the film has been created by renowned band Lakkhichhara.
ZEE5
ZEE5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage viewers to celebrate pujo by paying a tribute to their mother alongside Maa Durga. The platform has roped in five renowned celebrities of the Bengali entertainment industry to feature in five heart-warming videos, where each of them reminisce about their childhood memories around pujo, realizing in the bargain how mothers would often get relegated to the side-lines for the overall fanfare. The campaign makes an impassioned appeal to everybody to appreciate and recognise our mothers more, and most importantly, give them our love and time. The videos also see each of the known faces highlight all the special things they will do for their mother to make this pujo memorable for them, encouraging the audience to do the same.
Welspun
Domestic brand Welspun has launched a multi-pronged campaign #ChaloPaltai this Durga Puja. Through this initiative, Welspun has tried to convey the positives of inverting established gender roles. Inspired by Welspun’s reversible bed sheets, the campaign showcases the powerful stories of women who defy gender norms and societal limitations to take on vocations that are considered a man’s domain, such as purohits (priests), dhakis (percussionist), and sculptors.
Joy Personal Care
Beauty brand Joy, which enjoys a strong market presence in West Bengal, has attempted to capture the vibe of Durga Puja in their latest campaign Dugga Elo. The music video features 10 popular Bengali celebrities preparing for the festival in their own way and indulging in the celebrations whole-heartedly. Akriti Kakkar has lent her voice for the upbeat song and it strikes an emotional chord with audiences by evoking the vibrant and cheerful spirit of pujo.
If we think about how many times you visited a paediatrician during the year for your child’s fever, or went to the pharmacy for cough syrup, antacids, or prescription cream; how many physiotherapy appointments your spouse had throughout the year, or how many routine diabetes check-up appointments you had; most families would say that the ongoing healthcare cost to their family isn’t necessarily the sudden expense of a grown adult being admitted to the hospital, but rather the ongoing and regular expenses of running the household. Because of this, the search for the best family health insurance plans in India have evolved to include OPD covering as a significant factor in their decision making process.
As someone who has reviewed countless policies for families, I’ve seen a clear shift. Families are no longer satisfied with a plan that only activates during a hospital crisis. They want a partner for everyday wellness, and that’s what modern, comprehensive Health Plans for Family aim to be.
OPD Cover: The Game-Changer in Family Health Insurance
OPD, or Outpatient Department, cover handles expenses incurred outside of a hospital admission. This includes:
- Doctor consultation fees (General Physicians and Specialists)
- Diagnostic tests (blood work, X-rays, MRIs)
- Pharmacy bills (medicines prescribed)
- Minor procedures (dressing, injections)
Without OPD coverage, all these costs come directly from your monthly budget. A comprehensive Health Insurance with OPD Cover absorbs these shocks, transforming your policy from a seldom-used safety net into an active, year-round health management tool. For a family with children or aging parents, this isn’t a luxury; it’s a practical necessity.
Identifying the Best Family Health Insurance Plans In India with OPD
Not all OPD covers are created equal. When comparing Health Plans for Family, you must dig into the specifics. Here’s what separates the good from the truly valuable:
Integrated vs. Add-on Cover: Some of the Best Family Health Insurance Plans In India bundle OPD within the base plan (e.g., HDFC Ergo’s Optima Restore). Others offer it as a paid add-on rider. Integrated covers are often more seamless, but add-ons allow you to customize. Compare the sub-limits and overall value.
Realistic Sub-Limits: OPD coverage always has limits. Look for plans that offer a dedicated annual OPD sum insured (e.g., ₹10,000-₹25,000 per family) rather than a tiny per-consultation limit. This gives you flexibility, you can use it for a few major diagnostics instead of just small consultations.
Cashless OPD Network: The true convenience of health insurance with OPD cover is cashless access. Leading insurers have tied up with pharmacy chains, diagnostic centers, and clinic networks. You can walk in, show your card, and walk out without paying upfront. Check the insurer’s network partners in your locality.
Simplified Claims Process: For reimbursements outside the cashless network, the process should be digital and straightforward—via an app with document upload. Cumbersome OPD claim processes defeat the very purpose.
Key Players and What to Look For
Several insurers have pioneered strong family floater plans with OPD benefits. While new products emerge, plans like HDFC Ergo’s Optima Restore, ICICI Lombard’s Health Advantage Plus, and Niva Bupa’s ReAssure 2.0 have been notable for their structured OPD components. Star Health’s Family Health Optima also offers a comprehensive package.
However, the plan name is less important than its architecture. Your checklist for the Best Family Health Insurance Plans In India with OPD should verify:
Adequate In-patient Sum Insured: This is your core cover. Don’t compromise this for OPD. Start with at least ₹15-20 Lakh for a family of four.
Restoration Benefit: Crucial for families. It restores your main sum insured if exhausted, often including the OPD cover.
No Claim Bonus (NCB): Your reward for a healthy year should protect your OPD benefit too, often by increasing your overall sum insured.
Preventive Health Check-ups: A sign of a wellness-oriented insurer. Many top Health Plans for Family include free annual check-ups, complementing the OPD benefit.
Making the Smart Choice for Your Family
Choosing the right plan requires a simple audit. Tally your family’s average annual spend on doctor visits, tests, and medicines. You’ll likely find it’s a significant amount. Then, compare the premium of a comprehensive Health Insurance with OPD Cover against a basic plan plus your out-of-pocket OPD expenditure. The difference is often negligible, but the value is monumental.
For families, the Best Family Health Insurance Plans In India will be those that acknowledge the fact that the “real” journey for your family’s health occurs daily and not just during emergencies. By choosing a Family Health Insurance plan with meaningful OPD coverage, you will not only be insuring against your family getting sick, but also investing in your family’s ability to see their doctors or other healthcare providers on a more frequent basis for non-emergency issues and providing your family with a significant degree of peace of mind with regards to their financial and physical well-being. The shift away from reactive insurance to proactive insurance by families is now essential; it has become a necessity for the modern family that is living with intention.
