Brands
Brands and Valentine’s Day campaigns 2020
MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.
Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.
Here’s a list of top brands that have come out with some innovative campaigns.
Kalyan Jewellers
One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.
Come find the perfect little gift, to remind her, of all the happiness she deserves. Because, like diamonds, a girl as special as her is rare and impossible to find.#KalyanJewellers #Valentinesdaycollection pic.twitter.com/CyhLo0h45x
— Kalyan Jewellers (@KalyanJewellers) February 10, 2020
TheSmallBigIdea
This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.
The video showcases Bollywood actors Ayushmann Khurrana and Jeetu’s romance amid family humour, staying true to the film proposition, ‘Jeetega Pyaar Seh Parivaar.’
Pepsi
Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.
Britannia Little Hearts
Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.
The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.
Mad Over Donuts
MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.
Ferrero Rocher
Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme “#GoldenLove”.
The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.
https://www.facebook.com/FerreroRocherIndia/videos/183096326367422/
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
