Ad Campaigns
Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states
Mumbai: Brand Street Integrated, a leader in creative marketing solutions, is proud to announce the successful execution of a three-part project aimed at increasing awareness about Kenstar Coolers. This comprehensive campaign, designed to reach a wide and varied audience, utilized innovative strategies including a branded van campaign, boat branding, and cab branding. The campaign was run in states such as Haryana, Punjab, Himachal Pradesh, UP, J&K, Karnataka, Tamilnadu and Telangana.
Innovative boat branding: Making waves in marketing
One of the standout elements of this campaign was the unique and eye-catching boat branding in Varanasi. In an effort to reach consumers in areas with significant waterways, Brand Street Integrated deployed beautifully branded boats. For three months, these boats, adorned with vibrant Kenstar Coolers imagery and messaging, sailed through prominent water routes, capturing the attention of both local residents and tourists.
“The boat branding initiative allowed us to reach audiences in a truly unique way,” said Brand Street Integrated business head Ishani Ghosh. “By leveraging waterways, we were able to create a memorable brand presence that stood out from traditional advertising methods. This innovative approach not only generated buzz but also reinforced Kenstar Coolers’ image as a refreshing and essential summer product.”
Branded van campaign: Mobility meets marketing
The branded van campaign was another integral part of the project. Customized Kenstar Coolers vans traveled through busy streets, residential areas, and commercial hubs, ensuring maximum visibility and engagement in the states like Haryana, UP, Punjab, Himachal Pradesh and J&K for two months. These mobile billboards featured interactive elements, such as live demonstrations of Kenstar Coolers, allowing potential customers to experience the product firsthand.
Cab branding: A ride to remember
To further extend the campaign’s reach, Brand Street Integrated employed cab branding, transforming ordinary taxis into moving advertisements. These branded cabs traversed city streets, effectively delivering the Kenstar Coolers message to a broad urban audience in cities such as Bangalore, Chennai and Hyderabad. The cabs featured striking visuals and catchy slogans, making every ride an opportunity to increase brand awareness.
Comprehensive strategy and execution
This three-part campaign highlights Brand Street Integrated’s commitment to utilizing diverse and creative marketing channels to drive brand awareness. By integrating mobile, aquatic, and urban advertising methods, the campaign effectively reached a wide demographic, ensuring that Kenstar Coolers remained top-of-mind for consumers.
“We are thrilled with the success of this multi-faceted campaign for Kenstar Coolers,” added Brand Street Integrated business head Ishani Ghosh. “Our team’s ability to seamlessly integrate various branding techniques showcases our innovative approach to marketing. We look forward to continuing our partnership with Kenstar and exploring new ways to engage their target audience.”
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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
