MAM
Brand Sentry, a boutique Marketing Communications Agency Blooms during the Pandemic
Mumbai: Mumbai based Publicist, Vishakha Mota and Digital Marketeer, Zohair Shaikh turn entrepreneurs during the lockdown launching the futuristic Marcomm Agency, Brand Sentry. With passion at the centre of their services, they craft strategies that help you build a brand and give it an identity that’s unmissed and irresistible.
Vocal for Local being a new era for the country, Brand Sentry aims at helping small brands stand out in the rather cluttered market keeping the glasses of responsible marketing and communications always on. They are a team of skilled and talented experts ready to take on the responsibility of helping entrepreneurs make informed decisions for their brands. They combine the two most powerful tools storytelling and technology, to make your brand’s vision come to life.
Having locked three different clients in the first month of operations, the duo is looking forward to changing the narrative of Public Relations and Digital Marketing through the post Covid era.
Vishakha Mota, Co-Founder “Being an entrepreneur and having an agency that works towards bringing about a change by creating a larger impact has been on My To Do for the last 8 years. I worked and trained under some veterans in the industry across sectors over the past few years to understand the market and find my niche. With Brand Sentry, my aim is to bring to life a responsible era of communications especially now when it’s the need of the hour more than ever.”
Zohair Shaikh, Co-Founder said, “Being an entrepreneur is all about seeing positive in the worst of situations and turning it into favorable situations. Many industries have been affected and many have seen a halt during the Covid Era however, it does not and should not stop entrepreneurs from finding solutions and turning this into an opportunity. We aim to build towards a company that helps brands take informed decisions that acts as a string of confidence between them and its customers.”
Brand Sentry aims at being the maven for the brands that help them develop a character that the audience resonates and connects with.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
