MAM
#BoycottIPL trends as Vivo retains title sponsorship
NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social media sites.
There has been a great rise in the anti-China sentiment in India following the Galwan valley clash between the South-Asian neighbours at the beginning of June. People have been boycotting Chinese goods and the announcement has left a sour taste in the fans’ mouth, who were eagerly waiting for the tournament to start, which was delayed because of the Covid2019 pandemic.
BCCI Treasurer Arun Dhumal reportedly told PTI, "When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause. When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's.”
However, the audience is possibly not buying the logic, as they are swarming Twitter with their displeasure:
#boycottipl everyone is doing their partwhy can't them? pic.twitter.com/22OkRCDLFI
—Rab (@bhartiyachad) August 2, 2020
#boycottipl
I'm a huge IPL fan, especially @mipaltan. But I won't watch until they change this decision.#IPL2020 pic.twitter.com/Hozsz7yzuO— Soham Parmar (@Defier_52) August 2, 2020
Shame on @BCCI @IPL for not scrapping Chinese companies (including @Vivo_India ) from sponsorship.
Your business and hunger for money is more important than the lives of 20 martyrs. Good to see.@KirenRijiju @PMOIndia should look into the matter.#boycottIPL #shameonBCCI— Hritam Nath (@Nathu_vai) August 2, 2020
Why @BCCI going and licking Chinese ass…they didn't get any sponsor in india…Dont have shame…They are killing our Soldiers still going and taking sponsor…#BoycottIPL https://t.co/8PaOPeik1C
— Sriram Iyengar (@sriramnarasim) August 2, 2020
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
