MAM
Boult cranks up the volume with 80db Communications as PR partner
MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.
Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.
“We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”
With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.
“Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.
With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
