MAM
Boult cranks up the volume with 80db Communications as PR partner
MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.
Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.
“We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”
With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.
“Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.
With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
