MAM
BookMyShow’s new campaign marries entertainment and safety
NEW DELHI: BookMyShow has released its latest campaign film ‘Unlocking Life’ which explores the theme of people revisiting their favourite forms of out-of-home entertainment experiences in the new normal.
The ‘Unlocking Life’ campaign comes at a time when the entertainment sector in the country is witnessing a revival after a six month-long pause, giving millions of Indians a much needed respite from the no-show phase.
The film highlights BookMyShow’s ‘My Safety First’ feature – the first ever safety shield tag, which helps users make an informed choice and enjoy an absolutely safe and secure entertainment experience.
BookMyShow COO – cinemas Ashish Saksena said, “BookMyShow is thrilled to welcome audiences to their favourite formats of out-of-home entertainment, yet again! We understand that health and safety of all stakeholders is of utmost importance, now more than ever, and will be a key driver in reviving the entertainment ecosystem in India. The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even whilst retaining the same measure of fun and vibrancy, as audiences finally gear up to step out and make memories with their loved ones, in these extraordinary times. The ‘My Safety First’ feature on our platform further strengthens our promise of providing safe entertainment to our users, and we urge all entertainment-lovers to make an informed decision as they get ready to experience entertainment in its new avatar, like never before.”
The ‘My Safety First’ tag will highlight various safety indicators available across all movies and events listed on the platform, such as social distancing-based seating, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food & beverages, limited occupancy in restrooms, compulsory masks, sanitization before every show amongst others, enabling users to see the various safety measures employed by partners and make an informed decision before they step out to be a part of their favorite out-of-home entertainment experience.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
