MAM
BookMyShow targets Hindi audience in new ad
MUMBAI: Online entertainment ticketing platform BookMyShow is back with a television commercial, especially targeted at Hindi speaking markets, just in time with Salman Khan and Katrina Kaif starrer Tiger Zinda Hai hitting theatres last week.
The 40-second ad film takes a slice from reality and wonderfully brings alive that feeling of disappointment when a person so willingly walks up to the box office cinema hall only to be told that the shows are houseful or only the front seats are available. It shows the distress of a person to resort to information gathered through hearsay to make himself seem pretentiously involved in the discussions surrounding a movie. The film ends with a simple solution to this common problem- just book your tickets on BookMyShow.
With this ad film, conceptualised by BBH India, BookMyShow effortlessly describes how it feels to be left out when you haven’t seen a film and others around you have. BookMyShow arrived at the insight after a detailed consumer research conducted with India’s leading research and measurement company Nielsen India.
The TVC also has a shorter edit and will be supported by digital campaigns in select markets.
BookMyShow VP of marketing and business intelligence Marzdi Kalianiwala says,“When we decided to use television as a medium to bring on board new users on BookMyShow, we wanted to come up with a simple film that would resonate with many of us. Conceptualised by BBH India, our ad film has been specifically timed with the release of Tiger Zinda Hai to capture the hype and existing awareness and excitement around the film.”
“We are confident that viewers will find the film’s honesty very reassuring and comforting when they see that they are not the only ones to feel left out when they haven’t seen a film and that more importantly, there is a solution to this problem- BookMyShow,” he adds.
BBH India chief creative officer and managing partner Russell Barrett mentions, “We have to thank BookMyShow for a clear, sharp and definite brief. The feeling of missing out in life is universal, it’s instinctive and in a world where new things trend every 15 minutes, it’s also more relevant now than ever. We have managed to tell a fun story in a memorable, modern and stark way. As a brand that lives in the world of entertainment, an ad for Book My Show, must also be, first and foremost, entertaining as well. This film, conceived of and written by Sapna and Yohan is simple, funny and celebrates both the fans and the movie really very well.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
