MAM
Booking.com ropes in Shanaya Kapoor for the Booking Explorers campaign
Mumbai: Booking.com has launched the second edition of its award-winning “Booking Explorers” campaign with gen-z celebrity Shanaya Kapoor. The campaign aims to inspire everyone to rediscover themselves and reignite their desire to travel.
It also celebrates the adventurers and trailblazers among us who have kept the spirit of travel alive, despite the struggles and disruptions we continue to face post-pandemic.
Through the “Booking Explorers” campaign, Booking.com is bringing to life the compelling stories of five explorers across APAC, including the up-and-coming Bollywood actress Shanaya Kapoor, along with other leading travel personalities from Australia, South Korea, Vietnam and Japan.
As part of the campaign, these APAC explorers share their travel stories and the desire to explore all things new and familiar, whether it’s in their own backyards or around their home countries.
Shanaya Kapoor, who is gearing up for her acting debut, shares her love for India – its colourful cities and picturesque countryside, Instagram-worthy destinations, and most importantly, the need for responsible travel among millennials.
Apart from Shanaya, this year’s campaign also features four new personalities from Australia, South Korea, Vietnam and Japan. Former MasterChef Australia grand finalist, Simon Toohey, takes us on a culinary adventure through Victoria, Australia. Multidisciplinary artist MY Q brings us through every nook of South Korea—from underground music scenes to contemporary art galleries. A nature-loving lifestyle personality, Tran Quang Dai advocates sustainable living and travel as he takes us through Vietnam. And finally, Japanese supermodel Ai Tominaga, a familiar face in haute couture, shares her love for tranquillity, the beauty of nature, and the countryside.
Booking.com Asia Pacific managing director Laura Houldsworth said, “Our explorers are truly inspirational with their desire to keep exploring the world sustainably, despite the challenges they face. I hope these stories stir travellers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of all they do.”
Shanaya Kapoor commented, “I am really excited to be associated with Booking.com and be a part of the “Booking Explorer” campaign that celebrates the relentless spirit of travel in a more meaningful and responsible way. I personally love to travel, and I feel, as a young actor trying to work on my craft, there is no better drama school than travelling into the unknown. Find inspiration in new cultures, meet new characters and learn from new friends. Even if you are not an actor, knowing yourself, finding out qualities about yourself, about your personality, you will always learn one new thing when you travel, and that, for me, is a great achievement.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
