Ad Campaigns
Bonjour unveils #BonjourDiwaliDelight campaign
Mumbai: As the festive season approaches, Bonjour brought a special touch to Diwali celebrations with its exciting new campaign, #BonjourDiwaliDelight. Bonjour introduced a range of premium socks designed to add both comfort and elegance to people’s festive wardrobe, making it the perfect gift for your loved ones or a stylish addition to your own Diwali attire.
The #BonjourDiwaliDelight campaign highlighted the importance of thoughtful gifting. With the growing trend towards practical, stylish, and sustainable gifting options, Bonjour’s socks offer an ideal blend of utility and aesthetic appeal. By choosing Bonjour socks, customers can now give their loved ones a unique present that combines comfort with festive cheer, making each gift even more meaningful.
Commenting on the campaign, Bonjour managing director Raj K. Jain shared, “Diwali is a time for joy, togetherness, and celebration. With #BonjourDiwaliDelight, we aim to bring comfort and happiness to our customers’ lives through our socks. Our products are not just about style, but also about spreading smiles and warmth to loved ones. This campaign will help foster a deeper emotional connection with our customers by allowing them to give gifts that are both functional and heartwarming. We want Bonjour socks to be a part of every family’s Diwali celebration, making each step more comfortable and delightful.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
