MAM
Bombay Shaving Company’s new ad surprises viewers with VFX
MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.
The ad for the brand’s Defender for Her razor is about a frequent dilemma faced by women this year during the lockdown. During a video call, Four More Shots Please! star Bani J explains her need for a quick fix grooming solution to her co-star Manvi Gagroo. With salons closed and an impending shoot the next day, Bani’s at a loss what to do, when Manvi offers her the solution – the Defender for her razor. With some visual effects wizardry, she passes on the razor through the screen to her distraught friend and Bani thanks her for “Shaving my day.”
EiPi Media founder and CEO Rohit Reddy said the VFX aspect of the razor coming out the screen took hours of trial and error. "This being our first attempt meant putting in long hours to bridge the gap between concept and execution. Until now the VFX was limited to the movie screens and requires chroma key technology. In this video we did not use any green screen or chroma set up."
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
