MAM
Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing
MUMBAI: D2c personal care brand Bombay Shaving Company (BSC) has appointed Gaurav Anand as senior vice president, sales and marketing.
Anand will be responsible for driving business critical mandates across modern trade distribution, salon partnerships and new brand scale-up. He will also be taking on a people development role as a leader in the company.
Previously, Anand worked with Reckitt for over seven years and performed different roles in sales and marketing. He was majorly responsible for the P&L management, strategic sales planning and execution, as well as distribution management.
Before joining BSC, he spearheaded Zomato’s central India region followed by strategic initiatives for two years.
Visage Lines (owner of BSC) founder CEO Shantanu Deshpande shared, "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."
“I am deeply passionate about building and scaling new-age consumer goods brands. We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth. It is very rewarding to work with an agile, robust and experienced management team that is creating many FMCG 2.0 brands”, added Anand.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
