Brands
Bombay Dyeing celebrates women this Women’s Day
Heritage brand honours enduring strength with comfort-focused tribute.
MUMBAI: This Women’s Day, Bombay Dyeing isn’t just folding bedsheets, it’s folding generations of quiet strength into one heartfelt message. For over 145 years since 1879, Bombay Dyeing has been a silent witness in Indian homes, present through every change from grandmothers shaping families to today’s women balancing boardrooms, businesses and homes with the same steady grace. This 8 March 2026, the brand turns the spotlight on those women with a simple, powerful reminder: comfort should not only be given by her; it should be created for her.
The campaign celebrates the constant thread running through every generation resilience, nurture and leadership while acknowledging that women often come last when it comes to their own rest and ease. Bombay Dyeing positions its thoughtfully curated collections as personal sanctuaries designed with exactly that in mind:
Rani ka Baug Bedsheets: 400-thread-count premium cotton inspired by royal gardens, blending regal elegance with everyday luxury.
Santino Towels: Ultra-plush, high-GSM cotton with delicate embroidery for spa-like indulgence at home.
The Classic Range: Contemporary, effortless comfort in 100 per cent pure cotton, perfect for the modern woman’s space.
Comforters & Blankets: Quiet essentials that make genuine rest a daily standard, not a luxury.
Bombay Dyeing brand marketing team said, “For generations, women have been the quiet architects of comfort in every home. As a brand rooted in heritage since 1879, we honour their strength and grace by continuing our commitment to quality, trust, and care.”
In a world that moves faster every year, Bombay Dyeing pauses to say what many feel but few voice: the women who hold everything together deserve sheets, towels and blankets that hold them just as gently. This Women’s Day, it’s not about grand gestures, it’s about the small, soft ones that finally say “you first”.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
