MAM
Bollywood Star Akshay Kumar lends his ‘Signature’ to the liquor brand
NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”.
The brand campaign epitomizes the Signature’s core values. Kumar will feature in an extensive 13-week TV campaign going on air this month onwards as the manifestation of “The Signature Man”.
The campaign will resonate with the youth, as this definition of success has evolved over the years. Today’s youth believe that success is not complete without fame and public adulation.
Said United Spirits president and managing director Ashok Capoor,“Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline – ‘The sign of success’. We are pleased to welcome the remarkable Akshay Kumar into our fold. Akshay brings with him talent, a distinctive charm, his own unique style statement and oodles of success, which, we at Signature, believe to be a true reflection of our brand values. “
“I am delighted to be a part of the Signature Brand campaign as it wonderfully captures the key facets of a successful man,” said Akshay Kumar. “Like the Signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years. Therefore I urge my fans to dream big but to not lose their individuality and leave their own Signature on the world. The results and success will follow.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
