Brands
Bollywood actress Anushka Sharma roped in by India’s women’s fashion brand W as a ‘W Woman’
Mumbai: W – India’s leading women’s fashion brand, has onboarded Bollywood actress and entrepreneur Anushka Sharma as its brand ambassador. With this partnership the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity. The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.
Speaking about the association, Sharma said, “I am happy to be a part of the W for Woman family as a brand ambassador. The brand’s ideology resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook.”
TCNS Clothing Co Ltd. managing director Anant Daga said, “Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”
The specially curated Festive Collection by W includes its widest range of Anarkalis, Festive sets, dresses and lots more. It boasts of an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of coloured zari weaves, mirror work, and intricate dori work with sequin highlights bring a rich and diverse palette of textures and embellishments.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
